Mitigation of Emergency Planning Course Work

Mitigation is a very important process in conserving the environment since it reduces the risks of damage of property and loss of lives of human beings and animals. This activity is very necessary because through it, resources in the environment can be used in the right manner. There are several hazards in the environment, which can be mitigated in several ways. One of these hazards is flood. Floods can be mitigated through formation of regulatory and planning measures, creating reward, and penalty strategy to those who are either negatively or positively involved in this phenomenon, and creating public awareness and education in the community. Another common hazard in the environment is soil erosion. This phenomenon can be mitigated through public awareness, creating of funds to enable preventive measures, engaging in vital decision-making, planning process especially by the government, and taking responsibilities. Fire is another hazard, which needs a very organized planning so as to mitigate it. Fire can be mitigated through creation of funds to buy the necessary equipment, forming a committee to look into cases of fire and determine the likelihood of fire in some places, proper planning, and decision-making and creating awareness as well educating the public. Oil spill has also been considered a serious hazard, especially to aquatic life. So as to mitigate this hazard, it is important to develop awareness to individuals in several regions on the importance of aquatic life. It is also very important to come up with strategies, which are geared at ensuring that no one dumps oil in oceans and proper security personnel should be utilized so as to minimize this vice. Reference Alexander, D. (2002). Principles of Emergency planning and Management. Harpenden: Terra Publishing.

Prada to Ipo or Not to Ipo That Is the Question, Again

The 15th Financial Case Analysis Contest Analysis Report Case Nameï ¼Å¡ PRADA: TO IPO OR NOT TO IPO: THAT IS THE QUESTION, AGAIN Report Titleï ¼Å¡ SWEET ARE THE USES OF IPO Team Nameï ¼Å¡ WINDTRACKER DATE: 16/12/2012 Contents ABSTRACT 1 1. Macro and Industry Analysis 3 1.1 Financing Environment 3 1.1.1 International Monetary Market 3 1.1.2 International Bond Market 7 1.1.3 International Stock Market 9 1.1.4 International Private Equity Market 10 1.2 Industry Analysis 10 1.2.1 Industry Life Cycle Analysis 11 1.2.2 Five Forces Analysis 13 2. Financial Analysis and Forecasting 20 2.1 Financial Analysis 20 2.1.1 Profitability Analysis 20 2.1.2 Debt Solvency Analysis 24 2.1.3 A Close Look at Prada’s Cash†¦show more content†¦Finally, conclusions are drawn to summarize the whole report to demonstrate you our major points. 1. Macro and Industry Analysis 1.1 Financing Environment Combined with the background given in the case, we believe that before Prada intentionally spread its financing strategy which is fit with its financial status, the international macroeconomic environment investigation is necessary. Prada, a long history Italian enterprise, has the most direct and convenient financing channels through the European finance market. In addition, the active American market and strong Asia Pacific market also shall be taken into account. Based on the above background, we looked up a large number of the 2010 international financial market data from the Peoples Bank of China Journal and Chinese Social Science Financial Statistics Database, and intercepted four quarters of the international financial market operation data and analysis in 2010. We try to select the best financing channels from the point of view of Prada according to these data. In the following analysis, we will show four aspects of the 2010 international macro financial markets from the international monetary market, international debt market, international stock market and international private equity market. 1.1.1Show MoreRelatedPrada: to Ipo or Not to Ipo: That Is the Question, Again30689 Words   |  123 PagesThe 15th Financial Case Analysis Contest Analysis Report Case Nameï ¼Å¡ PRADA: TO IPO OR NOT TO IPO: THAT IS THE QUESTION, AGAIN Report Titleï ¼Å¡ SWEET ARE THE USES OF IPO Team Nameï ¼Å¡ WINDTRACKER DATE: 16/12/2012 Contents ABSTRACT 1 1. Macro and Industry Analysis 3 1.1 Financing Environment 3 1.1.1 International Monetary Market 3 1.1.2 International Bond Market 7 1.1.3 International Stock Market 9 1.1.4 International Private Equity Market 10 1.2 Industry Analysis 10 1.2.1 Industry Life CycleRead MorePrada Case Analysis771 Words   |  4 Pagesâ€Å"FINANCE† Course â€Å"PRADA: TO IPO OR NOT TO IPO: THAT IS THE QUESTION, AGAIN† case analysis Brief summary of the case with the emphasis on managerial problems that Prada faces. Prada currently requires a significant amount of capital both to re-finance debt that is maturing in the next six to twelve months and to finance its intended growth into the Asian (especially Chinese) markets. Since financial markets are aware of Prada’s pressing need to raise capital, it is important forRead MoreKate Spade Study9434 Words   |  38 Pagesspade’s founders were excited and somewhat anxious about the challenges that lay ahead. Andy Spade summed up the overriding challenge: Can we go from being a boutique business to being one of the greatest brands in the world? I am talking about Gucci, Prada, Calvin Klein, Donna Karan, and Ralph Lauren—only a handful of companies make it to that level. We have built a great handbag business, but we have always said that we wanted kate spade to represent to the year 2010 what Ralph Lauren represented toRead MoreKate Spade Study9445 Words   |  38 Pagesspade’s founders were excited and somewhat a nxious about the challenges that lay ahead. Andy Spade summed up the overriding challenge: Can we go from being a boutique business to being one of the greatest brands in the world? I am talking about Gucci, Prada, Calvin Klein, Donna Karan, and Ralph Lauren—only a handful of companies make it to that level. We have built a great handbag business, but we have always said that we wanted kate spade to represent to the year 2010 what Ralph Lauren represented toRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesagainst critical scrutiny. This is great practice for the arena of business to come. NEW TO THIS EDITION In contrast to the early editions, which examined only notable mistakes, and based on your favorable comments about recent editions, I have again included some well-known successes. While mistakes provide valuable learning insights, we can also learn from successes and find nuggets by comparing the unsuccessful with the successful. With the addition of Google and Starbucks, we have moved

Principles of Marketing Worlds Topmost Innovative Industry

Question: Discuss about factors affecting the implementation of the plan and these include: Money,people,time, etc.However the marketing planning process or steps should precede the application of the marketing mix elements. You are expected to discuss the ethical issues affecting apple and this should include the narketing mix elements as a basis? Answer: New product development Apple Inc. is considered as the Worlds topmost innovative industry and always works for the development in initiating new products. Boston Consulting Group is a company that performs surveys for listing the most innovative technological industry among 50 companies in the same field since 2005 and Apple Inc. has topped the list ever since their establishment and remains in the same position until now with 7% profit in their revenue (www.bcgperspectives.com 2015). This company spends 35% of their annual profit in Research and Development segment in order to bring changes for the development of their products and introducing new products that the world is waiting for to experience. Image 1: BCG perspective of the Top 50 Most Innovative Companies (Source: www.bcgperspectives.com, 2015) The world is demanding a lot new products that could fulfill their patrons requirement in terms of technology as well as relies on their good looks. Starting their technological industry with the telecom products Apple Inc. has already introduced clock gadgets as part of their innovation. However, Jun and Sung Park (2013) depicts that to fulfill the needs of the further innovations Apple needs to bring more innovation in their research and as a consequence Apple has started planning for further gadgets. They took initiative for Apple Black Hole Concept for the coming year of 2020. According to Pisano (2015) the innovation reflects in the concept that when the user open their hand the central ball of the phonic device will levitate and all the functionalities can be easily performed in the midair with the help of the holographic technology. Image 2: Apple Black hole concept (Source: Techulator, 2012) As a part of the planned innovation for the year 2018, Apple will innovate their iPhone with a curved screen and will touch to endeavor their customers desire on good looking gadgets. Cooper, (2013) suggested that Apple should consider an evaluation for achieving knowledge regarding the current technological requirement. Bearing in mind Apple Inc. can also bring innovation in their telephonic device as Glassy phones that remain transparent in their idle state. Apple can also take initiatives for the Wrist PC after innovate iWatch (Peplow2013). Here the Apple can take initiative to provide ease to their customers so that they do not have to take their laptops with them. Regarding the laptop, Apple also introduces the sleekest gadget, which is 24% thinner than the Mac AirBook. Image 3 : Innivative products Transparent smartphones, Flexible smart phones, Smart Fingers (Source : Garnier, 2014) Apple Inc. can also innovate Solar iWatch in support to their Wireless Charging Technology. Berry and Schleser (2014) illustrates that achieving a level of such a brand fascination among their consumers where people are ready to sell their kidneys to purchase Apple products, Apple Inc. can bring new products like Smart-Phone Vehicles and Smart Fingers. Apple can also add innovation by making these products a battery or solar run creation. Therefore, Smart-Phone Vehicles will be able to target people who emphasize more on the fitness and eco-friendliness and will use both in day or low lights. Smart Fingers will be able to target academic institutions for estimating general calculation like breadth, height and width of a product (Barth 2013).These two new ideas will be beneficial for the Apple Inc.as they can also target Sportspersons and academic institutions. Recommendation Lakhani et al.(2012) portrays that Apple products though meet the requirement of their users need they are very expensive and hence remain isolated from a portion of market, those who cannot afford their product. Other competitors like Samsung and Nokia has successfully targeted both upper and lower market segments with the help of low pricing strategies. . Hence, this criteria prohibits Apple for achieving the ultimate profit level .The User themselves have a concept that if an Apple product like Apple Black Hole Concept took ten more years to release, it will definitely be a super-expensive product. Thus, Nwosu and Mason (2012) depicts that Apple Inc. should adopt a market mix considering the balance among their Pricing, Promotion and Distribution strategy in order to attract people in all possible markets. In this way, Apple will fulfill the major two concepts for brand image and customer loyalty by providing a high-tech market in an affordable range. Pricing: Armstrong et al.(2014) thought that Apple Inc. primarily focused on a limited range of products by targeting the high end customers only, which can spend any cost to purchase their projects and hence gives priority to achieve more profit. Proceeding in the way of innovation and introducing new hi-tech products for their customers by fabricating a wide range of advanced goods makes it impractical for Apple to keep the pricing low. However, they should adopt the strategy of lowering their previous products so that the customers who cannot afford their harvest at prior stages can purchase the same after a time interval. Distribution: Apple should apply a strategy where they provide an additional 100 US Dollar discount on purchasing from genuine Apple Store. This way they can encourage clients to purchase from the authentic superstore. The Apple Inc. can also associated with online stores targeting the consumers especially youngsters who are fascinated by the technological devices and prefer to shop from their comfortable zone (Sun2014). In addition to that, to boost up their sale in other small markets Apple must develop a collaborative commerce with small retailers. Image 4: Distribution procedure of Apple (Source: Techulator, 2012) Communication Mix: The communication mix concerning Apple comprises of effective advertising strategy for attracting customers via entertainment media like T.V. commercials, audio advertisement etc. This helps Apple to provide information to the target audience. In accordance with their high pricing products, it is obligatory for Apple to target well-established institute, which additionally proves to be beneficial by building a strong relationships with them (Van Reijen et al. 2014).They can also take initiative to aware the customers about the benefits of their companys product. They can also utilize their brand fascination for increasing their sale. Effects on effective implementation of the marketing plan Many factors affect the marketing plans of the Apple that is considered crucial for them in order to evaluate an effective strategy for the development of the selected organization. Well-known industries like Apple Inc. also have some factors that affect the effective marketing strategies. Some of these factors are: Money: The involvement of the liquid cash the Apple Inc. invests in the initial stages for commencing their business with enough resources requires effort. These investments are important for manufacturing startup. Apple Inc. requires a huge sum of amount of around $5,000,000 to initiate their innovating products in the markets. Other crucial Stakeholders like owner co-owner Tim Cook also collaborators will also have to invest in the procedure with $150,000 into the company. This star-up investment will be used to cover the manufacturing built out capital, equipment costs, utilities and Taxation cost and most importantly building software and initial operating capital. People:. According to their strategic plans, they fabricate very expensive products and hence it is rather impossible for middle class person especially in developing countries shrinking the potential market of Apple (Shin2015). Another reason that affect the financial condition of the overseas people like in China and Europe when the exchange rate becomes high and that results in the disability of the customers to purchase their items. There are many people in the society who are not too fond of the technological products and hence do not prefer to invest on such items like advanced telecom devices etc. (Percy2014). Another group of community prefers another brand as they are getting additional feature in the similar products in an affordable price range with equal guarantee. Time: A crucial factor to emphasize on is the time by which the innovative product gains desired popularity. However, Lobel et al.(2015) illustrates that Apples new products can popularity within a short interval say 6 months of their release, of time due to their existing brand image and other is that they initiates the approach that will less harmful to the environment. Designing solar or eco-friendly products not only helps in attracting environment concerned person; however, also follows the ethical consideration that will lessen the overall adverse impact on the atmosphere. Exampling a scenario where the iPhone6 is adopted as the most popular iPhone Model that gains popularity in the 3rd month of their release and attain $ 10.7 Million on the products sale (Lee et al. 2014). Ethical issues in the marketing plan of Apple Inc. Every business after manufacturing products have some set of expectation concerning the business relationship and how the operations will be conducted Ethical issues that affect the marketing plan of the Apple Inc. is defined as follows: Apple Inc. considered the Market Research Ethics that includes their products privacy and labelling so that the rivalry companies will not get knowledge about their future plans. Opting for Market Audience Ethics also another aspect the Apple is focusing on, that illustrates rejection of target group like Transgender person, plus sized markets or ethnic minority groups etc. Furthermore, Hsu and Lin (2015) stated that, high reputation companies like Apple Inc. also followed the Promotion Ethics that discourages the negative advertising techniques that will somehow can motivates the individual to harm the environment if not taken the advertisements in a correct way. As a result, the concerned company chooses straight forward advertisements without any offensive movements. Delivery Channels Ethics gains the most of the attention nowadays. Moreover, Shin (2015) stated that Apple also follows this ethics for not promoting their advertisement in the spam mails of the users and causes a result to infuriate them. Product Pricing Ethics is the ultimate factor that the Apple follows which comprises of the practice to lower the price of the products after gain their profit. This lowering in price will not only drive out the existing competitors out of the market; however, it also results in the creation of barrier for potentially new contenders. Example of consumer ethics in Apple A purchasing practice and service utilization that minimizes the environmental and social damage by avoiding products that hampers the society depicts the Consumer ethics. These are the consumers giving more value to the safety of the environment. Just like in the previous year 2015, Apple Inc. received the Worst Rating of Environmental Reporting (Ethicalconsumer.org 2016). The adversity become higher when the company does not show any desired movements for future amendments in the environmental performance. The particular news makes the end-customers to avoid their products; however, in the later stages Apple Inc. reported that they desire to use 100% of the renewable electricity (Gobble 2013). Their marketing strategies also get affected when the company got the blame for not paying the tax and repeatedly avoiding the situation in the same year of 2015 (Ethicalconsumer.org, 2016). In 2014 noticed in a report printed by China Labour Watch bring forward numerous numbers of health and environmental problems that encourages the customer right violation in the set up factories for Apple in China. Liedtke and Hohmann (2015) portrays that these violations are Dumping of the hazardous industrial fluids into the nearby river bodies, extra working hours for the labors if the factories and most importantly unsatisfactory personal protective equipment(PPE) like metal cutting fluids etc. (Ethicalconsumer.org 2016). All this factors affect their marketing plans by making the end-customers not to opt their products. References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing.Pearson Australia. Barth, A., 2013. 3D ExperiencesDassaultSystmes 3DS Strategy to Support New Processes in Product Development and Early Customer Involvement. In Digital Product and Process Development Systems (pp. 24-30). Springer Berlin Heidelberg. Berry, M. and Schleser, M. eds., 2014.Mobile media making in an age of smartphones. Palgrave Macmillan. Cooper, R.G., 2013. Where are all the breakthrough new products?: Using portfolio management to boost innovation. Research-Technology Management, 56(5), pp.25-33. Ethicalconsumer.org. (2016).Apple company profile: product ratings, ethical overview and key information.. [online] Available at: https://www.ethicalconsumer.org/ethicalcompanyratings/appleethicalcompanyratings.aspx Garnier, M. (2014).Apple about to make texting while walking safer? | L'Atelier : Accelerating Innovation. [online] Atelier.net. Available at: https://www.atelier.net/en/trends/articles/apple-about-make-texting-while-walking-safer_428413 Gobble, M.M., 2013. Outsourcing Innovation.Research-Technology Management, 56(4), pp.64-67. Hsu, C.L. and Lin, J.C.C., 2015. An Empirical Study of Smartphone User Behavior: The Effect of Innovation Characteristics, Brand Equity and Social Influence. International Journal of Mobile Human Computer Interaction (IJMHCI), 7(1), pp.1-24. Jun, S. and Sung Park, S., 2013. Examining technological innovation of Apple using patent analysis.Industrial Management Data Systems, 113(6), pp.890-907. Lakhani, K., Lifshitz-Assaf, H. and Tushman, M., 2012. Open innovation and organizational boundaries: the impact of task decomposition and knowledge distribution on the locus of innovation. Harvard Business School Technology Operations Mgt. Unit Working Paper, (12-57), pp.12-057. Lee, K., Lee, H. and Kim, C.O., 2014. Pricing and Timing Strategies for New Product Using Agent-Based Simulation of Behavioural Consumers.Journal of Artificial Societies and Social Simulation, 17(2), p.1. Lobel, I., Patel, J., Vulcano, G. and Zhang, J., 2015. Optimizing product launches in the presence of strategic consumers. Management Science. Nwosu, A.C. and Mason, S., 2012. Palliative medicine and smartphones: an opportunity for innovation?.BMJ supportive palliative care, 2(1), pp.75-77. Peplow, M., 2013. Graphene: the quest for supercarbon. Nature, 503(7476), pp.327-329. Percy, L., 2014. Strategic integrated marketing communications. Routledge. Pisano, G.P., 2015. You need an innovation strategy. Harvard Business Review, 93(6), pp.44-54. Shin, D.H., 2015. Effect of the customer experience on satisfaction with smartphones: Assessing smart satisfaction index with partial least squares. Telecommunications Policy, 39(8), pp.627-641. Sun, Y., 2014. A Smartphone Company's Innovative Marketing Strategy in the Chinese Market: A case study of iPhone. Van Reijen, M., Vriend, I.I., Zuidema, V., van Mechelen, W. and Verhagen, E.A., 2014. The implementation effectiveness of the Strengthen your anklesmartphone application for the prevention of ankle sprains: design of a randomized controlled trial. BMC musculoskeletal Disorders, 15(1), p.1.

Of All The Scientists To Emerge From The Nineteenth And Twentieth Cent

Of all the scientists to emerge from the nineteenth and twentieth centuries there is one whose name is known by almost all living people. While most of these do not understand this man's work, everyone knows that its impact on the world of science is astonishing. Yes, many have heard of Albert Einstein's General Theory of relativity, but few know about the intriguing life that led this scientist to discover what some have called, "The greatest single achievement of human thought." Einstein was born in Ulm, Germany on March 14, 1874. Before his first birthday, his family had moved to Munich where young Albert's father, Hermann Einstein, and uncle set up a small electro-chemical business. He was fortunate to have an excellent family with which he held a strong relationship. Albert's mother, Pauline Einstein, had an intense passion for music and literature, and it was she that first introduced her son to the violin in which he found much joy and relaxation. Also, he was very close with his younger sister, Maja, and hey could often be found in the lakes that were scattered about the countryside near Munich. As a child, Einstein's sense of curiosity had already begun to stir. A favorite toy of his was his father's compass, and he often marvelled at his uncle's explanations of algebra. Although young Albert was intrigued by certain mysteries of science, he was considered a slow learner. His failure to become fluent in German until the age of nine even led some teachersto believe he was disabled. Einstein's post-basic education began at the Luitpold Gymnasium when he was ten. It was here that he first encountered the German spirit through the school's strict disciplinary policy. His disapproval of this method of teaching led to his reputation as a rebel. It was probably these differences that caused Einstein to search for knowledge at home. He began not with science, but with religion. He avidly studied the Bible seeking truth, but this religious fervor soon died down when he discovered the intrigue of science and math. To him, these seemed much more realistic than ancient stories. With this new knowledge he disliked class even more, and was eventually expelled from Luitpold Gymnasium being considered a disruptive influence. Feeling that he could no longer deal with the German mentality, Einstein moved to Switzerland where he continued his education. At sixteen he attempted to enroll at the Federal Institute of Technology but failed the entrance exam. This forced him to study locally for one year until he finally passed the school's evaluation. The Institute allowed Einstein to meet many other students that shared his curiosity, and It was here that his studies turned mainly to Physics. He quickly learned that while physicists had generally agreed on major principals in the past, there were modern scientists who were attempting to disprove outdated theories. Since most of Einstein's teachers ignored these new ideas, he was again forced to explore on his own. In 1900 he graduated from the Institute and then achieved citizenship to Switzerland. Einstein became a clerk at the Swiss Patent Office in 1902. This job had little to do with physics, but he was able to satiate his curiosity by figuring out how new inventions worked. The most important part of Einstein's occupation was that it allowed him enough time to pursue his own line of research. As his ideas began to develop, he published them in specialist journals. Though he was still unknown to the scientific world, he began to attract a large circle of friends and admirers. A group of students that he tutored quickly transformed into a social club that shared a love of nature, music, and of course, science. In 1903 he married Mileva Meric, a mathematician friend. In 1905, Einstein published five separate papers in a journal, the Annals of Physics. The first was immediately acknowledged, and the University of Zurich awarded Einstein an additional degree. The other papers helped to develop modern physics and earned him the reputation of an artist. Many scientists have said that Einstein's work contained an imaginative spirit that was seen in most poetry. His work at this time dealt with molecules, and how their motion affected temperature, but he is